It’s not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation, shift your focus from the channel to the audience and choose the right technology.
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From http://feeds.marketingland.com/~r/mktingland/~3/hXP_VJt9KdQ/so-you-have-the-data-now-what-196678
source https://jessicaevieblog.wordpress.com/2016/11/02/so-you-have-the-data-now-what/
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