Facebook’s shoppable ‘Collection’ ad is its latest iAd-like format

Facebook’s Collection ads combine brand and direct-response elements, like video and product catalogs, and coincide with a new measurement category.

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From http://feeds.marketingland.com/~r/mktingland/~3/6gZpMRJ_rs8/facebooks-shoppable-collection-ad-latest-iad-like-format-209886

source https://jessicaevieblog.wordpress.com/2017/03/23/facebooks-shoppable-collection-ad-is-its-latest-iad-like-format/