The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He…
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From http://feeds.marketingland.com/~r/mktingland/~3/-fWpmgZlaaA/demand-generation-marketing-208971
source https://jessicaevieblog.wordpress.com/2017/03/27/what-is-demand-generation-marketing/
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