Why and how entities are shaping location marketing

What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.

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From http://feeds.marketingland.com/~r/mktingland/~3/I0frWISu4ds/entities-shaping-location-marketing-209760

source https://jessicaevieblog.wordpress.com/2017/03/22/why-and-how-entities-are-shaping-location-marketing/