The connected brand: A framework to guide content and creative development

In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/z8-S-Iq6nZw/connected-brand-framework-guide-content-creative-development-210429

source https://jessicaevieblog.wordpress.com/2017/03/29/the-connected-brand-a-framework-to-guide-content-and-creative-development/