The change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app.
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From http://feeds.marketingland.com/~r/mktingland/~3/P0-B1AbXHFM/snapchat-discover-stories-search-210826
source https://jessicaevieblog.wordpress.com/2017/03/31/snapchat-makes-it-possible-to-search-for-stories-by-keywords/
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