You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.
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From http://feeds.marketingland.com/~r/mktingland/~3/nWbonMg-Le8/need-get-back-seo-basics-208523
source https://jessicaevieblog.wordpress.com/2017/03/08/why-you-need-to-get-back-to-seo-basics/
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