5 Ws of the sharing economy: How social data gives marketers a competitive edge

Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data behind the sharing economy’s explosive growth and what marketers stand to gain from it.

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From http://feeds.marketingland.com/~r/mktingland/~3/qNwkhDQ5yS4/5-ws-sharing-economy-social-data-gives-marketers-competitive-edge-191325

source https://jessicaevieblog.wordpress.com/2016/09/28/5-ws-of-the-sharing-economy-how-social-data-gives-marketers-a-competitive-edge/