Plan device-specific user experience strategies with Google AdWords’ bid modifier

Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

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From http://feeds.marketingland.com/~r/mktingland/~3/mjyA2xHXC_A/plan-device-specific-user-experience-strategies-google-adwords-bid-modifier-192736

source https://jessicaevieblog.wordpress.com/2016/09/27/plan-device-specific-user-experience-strategies-with-google-adwords-bid-modifier/