Two new studies look at what kinds of campaigns, mobile ad formats work best

One is from the Advertising Research Foundation, the other from mobile ad firm Kargo and neuroscience consumer researcher MediaScience.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/oEO4_0et3jo/two-new-studies-look-kinds-campaigns-mobile-ad-formats-work-best-193201

source https://jessicaevieblog.wordpress.com/2016/09/29/two-new-studies-look-at-what-kinds-of-campaigns-mobile-ad-formats-work-best/