We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis.
Please visit Marketing Land for the full article.
source https://jessicaevieblog.wordpress.com/2016/09/29/how-do-you-deal-with-local-seo-kpis-that-dont-pass-the-smell-test/
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