Tumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’

Contributors Erica Seidel and Nadine Dietz interview Charlie Cole, Chief Digital Officer of Tumi, to uncover the inner workings of his high-growth digital team that works in unison with marketing.

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From http://feeds.marketingland.com/~r/mktingland/~3/rLwhXU3-bhM/tumis-cdo-shares-organization-built-leapfrog-incrementality-195766

source https://jessicaevieblog.wordpress.com/2016/10/29/tumis-chief-digital-officer-shares-how-his-org-is-built-to-go-beyond-incrementality/