The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer.
Please visit Marketing Land for the full article.
source https://jessicaevieblog.wordpress.com/2016/10/28/does-your-marketing-suffer-from-memory-loss-when-customers-switch-devices/
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