ABM brings the right guests to the party; marketing automation keeps them engaged

What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.

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From http://feeds.marketingland.com/~r/mktingland/~3/tL2CFaDwpts/abm-brings-right-guests-party-marketing-automation-keeps-engaged-196414

source https://jessicaevieblog.wordpress.com/2016/10/29/abm-brings-the-right-guests-to-the-party-marketing-automation-keeps-them-engaged/