Micro-moments and beyond: Understanding and optimizing for consumer intent

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/ksZaGhjEi80/micro-moments-beyond-understanding-optimizing-consumer-intent-196560

source https://jessicaevieblog.wordpress.com/2016/11/01/micro-moments-and-beyond-understanding-and-optimizing-for-consumer-intent/