Ads not performing? Strategies to steal from the email marketing playbook

Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful interactions with consumers.

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From http://feeds.marketingland.com/~r/mktingland/~3/b3_Rd0JyqAk/ads-not-performing-strategies-steal-email-marketing-playbook-178901

source https://jessicaevieblog.wordpress.com/2016/06/02/ads-not-performing-strategies-to-steal-from-the-email-marketing-playbook/