Predictive data & ABM: How to move from account lists to account contacts

Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results.

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From http://feeds.marketingland.com/~r/mktingland/~3/0lsKk_m-msg/predictive-data-abm-move-account-lists-account-contacts-181446

source https://jessicaevieblog.wordpress.com/2016/06/29/predictive-data-abm-how-to-move-from-account-lists-to-account-contacts/