MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?

Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it differently.

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From http://feeds.marketingland.com/~r/mktingland/~3/AJjSUkxPrds/martech-landscape-marketers-know-dynamic-creative-optimization-dco-creative-management-platforms-cmps-182352

source https://jessicaevieblog.wordpress.com/2016/06/28/martech-landscape-what-are-creative-management-platforms-cmps-and-dynamic-creative-optimization-dco/