From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the steps in the process are needed to create a strong content marketing program.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/fb7clC5t2Ro/content-marketing-program-failing-179733
source https://jessicaevieblog.wordpress.com/2016/07/01/why-your-content-marketing-program-could-be-failing/
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