Influencing with ad copy: how to truly drive action

Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/JPS5h1uX-pk/influencing-ad-copy-truly-drive-action-182176

source https://jessicaevieblog.wordpress.com/2016/06/25/influencing-with-ad-copy-how-to-truly-drive-action/