From leads to data: how changes in the media business affect B2B marketers

Columnist Scott Vaughan takes a look at the transformation of media companies and what it means for B2B marketers and their data solutions.

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From http://feeds.marketingland.com/~r/mktingland/~3/13nCeJZ43Do/leads-data-changes-media-business-affect-b2b-marketers-179221

source https://jessicaevieblog.wordpress.com/2016/06/25/from-leads-to-data-how-changes-in-the-media-business-affect-b2b-marketers/