What does intent data mean for the data-driven marketer?

Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue.

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From http://feeds.marketingland.com/~r/mktingland/~3/ULiK6_QjIFg/intent-data-mean-data-driven-marketer-177773

source https://jessicaevieblog.wordpress.com/2016/06/28/what-does-intent-data-mean-for-the-data-driven-marketer/