Columnist Rob Rasko discusses the challenges of viewability as a metric and explains why it may not be the way forward for the industry.
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From http://feeds.marketingland.com/~r/mktingland/~3/i6WX_vvTcQg/different-view-viewability-197659
source https://jessicaevieblog.wordpress.com/2016/11/16/a-different-view-on-viewability/
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