In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability

Facebook is also adding more third-party verification and forming a Measurement Council to stay in step with evolving products and metrics.

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From http://feeds.marketingland.com/~r/mktingland/~3/aGYPrwWpDeE/facebook-measurement-update-metrics-viewability-verification-198304

source https://jessicaevieblog.wordpress.com/2016/11/16/in-major-measurement-update-facebook-overhauls-metrics-makes-corrections-adds-viewability/