Proximity and beacon data now making its way into DSPs for retargeting

Unacast and Juice Mobile deal a leading indicator of where market is going.

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From http://feeds.marketingland.com/~r/mktingland/~3/t1pOEqRgmWw/proximity-beacon-data-now-making-way-dsps-retargeting-198351

source https://jessicaevieblog.wordpress.com/2016/11/16/proximity-and-beacon-data-now-making-its-way-into-dsps-for-retargeting/