The resurgence of brand marketing in a demand generation world

Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort and suggests a “brand plus demand” approach.

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From http://feeds.marketingland.com/~r/mktingland/~3/k25RQjX8h_I/resurgence-brand-marketing-demand-generation-world-197979

source https://jessicaevieblog.wordpress.com/2016/11/16/the-resurgence-of-brand-marketing-in-a-demand-generation-world/