A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs

Lisa Malat says her brand is focused on initiatives that support the academic and social experience of the students it aims to serve.

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From http://feeds.marketingland.com/~r/mktingland/~3/1hdWBs4pfng/cmos-view-barnes-noble-college-builds-marketing-around-gen-z-millennial-needs-206868

source https://jessicaevieblog.wordpress.com/2017/02/17/a-cmos-view-how-barnes-noble-college-builds-its-marketing-around-gen-z-millennial-needs/