As we enter an era of data and social science coming together, contributor Malcolm Cox takes a look at how communication planning has changed over the past decade and the lessons that can be adapted to the Programmatic Age.
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From http://feeds.marketingland.com/~r/mktingland/~3/xOM3i_lb0x0/4-truths-programmatic-marketing-206475
source https://jessicaevieblog.wordpress.com/2017/02/20/the-4-truths-of-programmatic-marketing/
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