Short answer: They help to make the video ad ecosystem possible.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/WP5CSbXUp_g/martech-landscape-vast-vpaid-206997
source https://jessicaevieblog.wordpress.com/2017/02/20/martech-landscape-what-are-vast-and-vpaid/
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