How to write PPC text ads in 2017’s sophisticated environment

There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.

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From http://feeds.marketingland.com/~r/mktingland/~3/7HP4wMC_K-o/write-ppc-text-ads-2017s-sophisticated-environment-206982

source https://jessicaevieblog.wordpress.com/2017/02/21/how-to-write-ppc-text-ads-in-2017s-sophisticated-environment/