Changing the direction of your company’s content and communications strategy is never an easy thing. In this article, you’ll find out how a large, well-known brand was able to shift its mindset and culture to ensure the messaging and content was more meaningful, and began to resonate with its target audiences.
The post How Oracle Got Its (Content) Groove Back by @chris_hart appeared first on Search Engine Journal.
From http://tracking.feedpress.it/link/13962/5472985
source https://jessicaevieblog.wordpress.com/2017/03/08/how-oracle-got-its-content-groove-back-by-chris_hart/
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