Optimizely expands its experimentation platform to OTT TV

New product supports video experiments in any over-the-top TV app that uses tvOS or Android TV.

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From http://feeds.marketingland.com/~r/mktingland/~3/Wq9GNBM8FRU/optimizely-expands-experimentation-platform-ott-tv-208659

source https://jessicaevieblog.wordpress.com/2017/03/09/optimizely-expands-its-experimentation-platform-to-ott-tv/