Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/fF6fl0XqrWU/bother-rewriting-ads-208129
source https://jessicaevieblog.wordpress.com/2017/03/04/should-you-bother-rewriting-your-ads/
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