The new customer marketing lifecycle in the Engagement Economy

Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low.

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From http://feeds.marketingland.com/~r/mktingland/~3/cmo_2K-DaSI/new-customer-marketing-lifecycle-engagement-economy-207917

source https://jessicaevieblog.wordpress.com/2017/03/02/the-new-customer-marketing-lifecycle-in-the-engagement-economy/