Want stronger content? 7 steps to truly understanding your audience

When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts.

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From http://feeds.marketingland.com/~r/mktingland/~3/QXBG8D_fNq8/want-stronger-content-seven-steps-to-really-understanding-206301

source https://jessicaevieblog.wordpress.com/2017/03/02/want-stronger-content-7-steps-to-truly-understanding-your-audience/