Why brick-and-mortar retailers need to go digital with analytics

Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics.

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From http://feeds.marketingland.com/~r/mktingland/~3/wayKYh5Wuxw/brick-mortar-retailers-need-go-digital-analytics-208353

source https://jessicaevieblog.wordpress.com/2017/03/10/why-brick-and-mortar-retailers-need-to-go-digital-with-analytics/