Why mobile marketers need to start measuring ROI right now

Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement.

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From http://feeds.marketingland.com/~r/mktingland/~3/q_6ZyjcWGN4/mobile-marketers-need-start-measuring-roi-right-now-204282

source https://jessicaevieblog.wordpress.com/2017/03/04/why-mobile-marketers-need-to-start-measuring-roi-right-now/