B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle.
Please visit Marketing Land for the full article.
source https://jessicaevieblog.wordpress.com/2017/04/04/the-marketing-automation-generation-fulfilling-the-mandate-for-customer-life-cycle-marketing/
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