6 questions to help you evaluate an attribution modeling vendor

How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution.

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From http://feeds.marketingland.com/~r/mktingland/~3/_k3MWD_DyEM/6-questions-help-evaluate-attribution-modeling-vendor-201574

source https://jessicaevieblog.wordpress.com/2016/12/22/6-questions-to-help-you-evaluate-an-attribution-modeling-vendor/