Study: 55 percent of mobile dollars wasted

More than 70 percent of mobile ads seen in a typical day fail to create a positive user experience.

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From http://feeds.marketingland.com/~r/mktingland/~3/x26mHgJRPuo/study-55-percent-mobile-dollars-wasted-201408

source https://jessicaevieblog.wordpress.com/2016/12/22/study-55-percent-of-mobile-dollars-wasted/