Columnist Seth Price believes that the best martech sits at the intersection of old-school marketing and today’s digital technology, and next-gen CRMs that can manage this balance will help marketers connect with consumers in the most effective way possible.
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From http://feeds.marketingland.com/~r/mktingland/~3/TN0X0X5KLUY/relationship-marketing-new-crm-202141
source https://jessicaevieblog.wordpress.com/2016/12/30/relationship-marketing-the-new-crm/
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