Cross-device ad tech: How to vet potential partners providing this critical stack element

The need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor Chuck Moran advises on the questions to ask and the considerations to weigh.

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From http://feeds.marketingland.com/~r/mktingland/~3/aOsQ8EDy_Js/cross-device-ad-tech-vet-potential-partners-providing-critical-stack-element-201666

source https://jessicaevieblog.wordpress.com/2016/12/24/cross-device-ad-tech-how-to-vet-potential-partners-providing-this-critical-stack-element/