Thursday 29 December 2016

Individualization: Mobile marketing’s next step

Using martech’s capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/5RyScWm71YA/individualization-mobile-marketings-next-step-202002




source https://jessicaevieblog.wordpress.com/2016/12/30/individualization-mobile-marketings-next-step/

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