How do you re-establish a connection with customers who have gone dark? Columnist Loretta Jones offers a step-by-step guide for first getting their attention and then bringing them back on board.
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From http://feeds.marketingland.com/~r/mktingland/~3/WNgUva-Ju_Y/bring-dead-customers-back-life-180115
source https://jessicaevieblog.wordpress.com/2016/06/18/bring-your-dead-customers-back-to-life/
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