How Facebook turned an end-to-end ad tech strategy on its head

Facebook’s shutdowns of FBX and LiveRail and expansion of Audience Network show an ad tech strategy oriented to advertisers and geared to protecting its data.

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From http://feeds.marketingland.com/~r/mktingland/~3/kSH5ptU5rE8/facebook-turned-end-end-ad-tech-strategy-head-181395

source https://jessicaevieblog.wordpress.com/2016/06/18/how-facebook-turned-an-end-to-end-ad-tech-strategy-on-its-head/