3 ways CMOs can win the hearts of customers — and CEOs

Columnist Mike Sands says that if CMOs want to thrive in the year ahead, they’ll need to lead the charge in building customer obsession across the enterprise.

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From http://feeds.marketingland.com/~r/mktingland/~3/Dv-KOs4Y0VA/3-ways-cmos-can-win-hearts-customers-ceos-205132

source https://jessicaevieblog.wordpress.com/2017/02/07/3-ways-cmos-can-win-the-hearts-of-customers-and-ceos/