An introduction to streaming analytics for marketing and customer engagement

Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/4DXT4y-UDlU/introduction-streaming-analytics-marketing-customer-engagement-205800

source https://jessicaevieblog.wordpress.com/2017/02/07/an-introduction-to-streaming-analytics-for-marketing-and-customer-engagement/