Facebook starts opening its black box to keep advertisers from avoiding Audience Network

Criticized for a lack of transparency, Facebook has started making concessions, including talks about private marketplaces.

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From http://feeds.marketingland.com/~r/mktingland/~3/CkjjTzQBRgY/facebook-opening-black-box-advertisers-205259

source https://jessicaevieblog.wordpress.com/2017/02/01/facebook-starts-opening-its-black-box-to-keep-advertisers-from-avoiding-audience-network/