From a high of 57% three years ago, hashtags were only in about one-third of ads.
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From http://feeds.marketingland.com/~r/mktingland/~3/pz_CiqXsP5k/hashtags-in-super-bowl-51-ads-205706
source https://jessicaevieblog.wordpress.com/2017/02/06/hashtags-in-super-bowl-ads-slip-to-30-in-2017-overtaken-by-url-use-in-41/
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