Refreshing competitive search strategies in 2017

In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions.

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From http://feeds.marketingland.com/~r/mktingland/~3/6a7zDiGptT4/refreshing-competitive-search-strategies-2017-205335

source https://jessicaevieblog.wordpress.com/2017/02/03/refreshing-competitive-search-strategies-in-2017/